About Us
We’re thoughtful, speedy, scrappy, and smart.
We’re founded by Phoebe Thompson, whose marketing career started at a Series A startup, where she was hired to write a newsletter—and a few months later, looked up to realize she’d become the de facto everything marketer.
She went agency-side to refine her skills, where she worked with Tierra Whack to design a coloring book for Adobe and helped bring Zelle’s first ever influencer campaign to life. Next, she went in-house to SoFi, and was part of the team that brought over 11.2 billion views to the brand with the #SoFiBreakUpChallenge.
A quick break for grad school meant turning towards freelance: she helped build Mercury and Playbook’s influencer programs from scratch, wrote financial content for Spinwheel and SoFi, then decided to turn her side hustle into a whole entire business.
Meet the Team
FOUNDER
Phoebe brings 8 years of experience running influencer campaigns for fintechs, writing every type of copy under the sun, and obsessing over words and images. When she’s not running marketing campaigns, she’s likely writing something. Learn more about her writing career here.
Phoebe Kranefuss
MARKETING MANAGER
As Marketing Manager, Emma is Phoebe’s right-hand gal for all things digital and creative. She has a keen eye for trends, a passion for storytelling, and crafts a mean spreadsheet.
Emma Kriho
MARKETING MANAGER
Madi is the go-to for all things influencer and UGC — from influencer campaign management to appearing in video content (check her out on Grit Capital!). She specializes in the finance and crypto niche, where she writes scripts for influencers and works closely with clients.
Madi Kinsley
MARKETING COORDINATOR
With a background in strategy, copywriting, and running her own agency, she brings a sharp eye and big-picture thinking to the team. She’s all about solving marketing challenges creatively — and turning ideas into results.